End-to-end Guide to AB Testing

Get ready to embark on a journey of mastering the art of A/B testing experimentation!

In this ebook, designed by Manisha Arora, Lead data scientist at Google walks you through the entire end-to-end process involved in designing an effective A/B test.

The chapters include:

Chapter I: Introduction to A/B Testing

Chapter II: Metrics in the Modern Business Landscape

Chapter III: Metrics and A/B Testing: Driving Success

Chapter IV: Navigating Business Experiment Challenges Chapter V: Assessing Business Risks in Experiments

Chapter VI: Navigating Statistical Noise in Experimental Design

Chapter VII: The Art of Defining Baselines and Expected Impact

Download now and master the art of A/B testing experimentation! 🚀